Hugscurf
A soft travel companion exploring the comfort of a hug, with a character of its own.
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INTEGRIZER
SYSTEM ONLINE
CREATOR-PROTOTYPE / UNIT 01
MICHAEL
NOVOSELOV
UX EXPERT / DATA VISUALIZATION / AI SYSTEMS / INFORMATION DESIGN
I turn fragmented systems into things people can understand, trust and use.
- EXPERIENCE
- 30 YEARS
- LOCATION
- TEL AVIV-YAFO
- SPECIAL ABILITY
- SYSTEM HARMONY
LEVEL
03
AI UX
Next chapter / Work in development
Future life
Two projects I’m developing across physical comfort, human expertise and AI systems.
SKILLOS
Skillos
Specialist AI agents shaped by human expertise, fine-tuning and evaluation. A project in development by Michael Novoselov.
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Enterprise Intelligence
Mapped enterprise-scale systems into usable workflows, helping teams operate complexity across security, knowledge, and AI contexts.
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05 Hungry Minds — Art Direction, Website & Brand Book
Art direction for Hungry Minds, 2024–2026. Website creation and brand book by Michael Novoselov for the independent publishing house and creative studio.
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04 Brand Manager & Digital Strategy — Sveta Dorosheva
Brand ecosystem, digital strategy, commerce, content, SEO/LLM visibility, campaigns, and audience development.
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03 Enterprise Intelligence Mapped enterprise-scale systems into usable workflows, helping teams operate complexity across security, knowledge, and AI contexts. CURRENT SYSTEM OPEN
Perimeter 81 / Check Point
SASE product UX
End-user and admin experience for network access, security flows and product systems.
OPEN PROJECT
Majestic
AI UX system
Product interface work around structured intelligence, workflows and decision clarity.
OPEN PROJECT
OpenUXI
AI UX systems
Thinking platform for assembling AI agent behavior from nodes, flows and interfaces.
In Progress
GoSuppli
Construction payments UX
Supplier platform for A/R, text/email/portal payments, automated reminders, reporting, risk tracking and ERP sync.
OPEN PROJECT -
02 Comparative Intelligence & Decision Support Built comparison models that helped people evaluate complex alternatives and understand trade-offs without getting lost. Transformed noisy data into dashboards, models, and stories that supported faster, more confident decisions. PRODUCT SYSTEMS OPEN
Investing.com
Financial data UX
Market data interfaces, portfolio behavior and dense information environments.
OPEN PROJECT
PwC
Investment decision UX
Data visualization for large investment datasets, helping everyday investors compare signals and make clearer decisions.
OPEN PROJECT
Gartner
Research UX
Structured information experience for research, insight delivery and decision support.
OPEN PROJECT
Waves
Audio product UX
Product experience for creative tools, plugins and professional audio workflows.
OPEN PROJECT
Coffee App
Apple-style UX concept
2013 on-the-go coffee UX concept with wireflow, favorites, delivery/pickup and payment scenarios designed beyond UI skin.
OPEN PROJECT
Travelstride
Travel marketplace UX
Search, comparison and discovery experience for travel products and itineraries.
OPEN PROJECT
Swaayed
Influencer marketing UX
Programmatic platform for finding, hiring and managing influencers through campaign goals, budgets and automated optimization.
OPEN PROJECT
WinWin
The classified UX
Digital product design focused on user flows, conversion logic and interface structure.
OPEN PROJECT -
01 Information Organization & Visualization Organized large-scale editorial systems and production flows, turning scattered content into structured, repeatable publishing machines. Designed expert interfaces that made hidden signals, behaviors, and system states visible, readable, and actionable. FOUNDATION LAYER OPEN
Burda
Editorial art direction
Magazine systems, layouts, typography and visual direction for high-volume publishing.
OPEN PROJECT
Edipresse
Editorial design, art direction & process automation
Editorial design, art direction and magazine production workflows, including early automated layout systems powered by Adobe Servers.
OPEN PROJECT