Michael Novoselov
Issue № 2026.06 Tel Aviv-Yafo Placeholder · vol. 1

Michael
Novoselov

UX Expert, SASE — Check Point Software Technologies.
Thirty years across print art direction, digital product UX,
data visualization & AI agent systems.

Translates complexity into visual clarity.
Analytical and creative simultaneously.

Pixel-art character poster of Michael Novoselov in 16-bit retro game style. Bearded man in glasses and red shirt holding the INTEGRIZER device, standing in a room of classic arcade cabinets — Pac-Man, Space Invaders. Top banner reads INTEGRIZER: LEVEL UP THE CREATOR. Bottom panel: UNIT — CREATOR-PROTOTYPE; INTEGRITY STATUS — 100%; SPECIAL ABILITY — SYSTEM HARMONY. The character is a UX Expert at Check Point SASE, specializing in cybersecurity, data visualization and AI agent design, based in Tel Aviv-Yafo.
INTEGRIZER · Creator-Prototype
01 — Practice

What I do

i.

Cybersecurity UX

SASE, ZTNA, VPN agents and end-user surfaces where security has to feel quiet, not loud.

ii.

Data visualization

D3, Tableau and bespoke interactive dashboards that turn telemetry into a story you can act on.

iii.

Design systems

Three-layer token methodology in Figma + Tokens Studio. Primitives, semantic, component — no shortcuts.

iv.

AI agent UX

Interaction patterns for narrow, fine-tuned agents — brief, character, guardrails, hand-off.

v.

Motion & editorial

After Effects, Lottie, and a print art-director's eye for hierarchy, rhythm and silence.

vi.

Web craft

Webflow, Framer, Astro, React. Fast, accessible, indexable by both humans and language models.

02 — Work

Selected work

Case study · Pixel animation library

INTEGRIZER — animatable SVG character system

Extracted a working animation library from a single illustrated reference board: 8 hand-tuned SVG sprites, a 14-color pixel palette, and three CSS-only loops — walk cycle, turn-around and a talking-head swap — at ~57 KB total (~18 KB gzipped).

Built a greedy rectangle-covering encoder to turn a 1085×1450px reference into compact <path> sprites — about 4× lighter than naive pixel-by-pixel SVG — with shape-rendering: crispEdges to keep the pixel-art look. Animations run on transform and opacity only (GPU-friendly, no JS runtime), and respect prefers-reduced-motion.

Framework-agnostic — drops into Astro, React, Vue, static HTML or a Webflow embed as a brand element for Mikidemia / Skillos.

Walk cycle · 0.6s loop
03 — Ventures

Built & building